How Cool Brands Stay Hot: Branding to Generation Y
by Joeri Van Den Bergh,Mattias Behrer
ISBN 13: 9780749462505
Format: Hardcover (272 pages) Publisher: Kogan Page Published: 03 Feb 2011
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How Cool Brands Stay Hot: Branding to Generations Y and Z
ISBN 13: 9780749477172
Format: Paperback (312 pages) Publisher: Kogan Page Published: 03 Apr 2016